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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Northbridge Massachusetts

Tom Johnston Is Your Smart Choice For SEO

Professional SEO will manage to benefit your organization in a number of ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is undoubtedly an experienced professional which has been doing work in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll have the Search marketing services you need.

Johnston takes a three-step strategy to SEO. On-page optimization is step one of the process. This method involves making changes to your site as a way to improve its search engine results. On-page optimization can present search engines like yahoo what your web site ought to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, for example creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the primary elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a reliable way to obtain information.

Your third step is local search engine marketing. This is certainly important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll be capable of getting the help that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which search terms are yielding the greatest results. It will also reveal to you the way your search rankings have been improving from month to month.

Google Analytics will probably be attached to your website, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to discover what percentage of the targeted traffic to your web site have found your site via search engine listings.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of your own site. The analysis will also compare your web site to competing sites. Because this consultation will be totally free, there is no cause of you not to benefit from it.

It’s essential for your small business being optimized for search engines like yahoo. Strong SEO is crucial to the health of any business. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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