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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Northampton Massachusetts

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging to the site. Tom Johnston can provide the expert SEO services you need. Johnston is an experienced professional that has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to do business with Johnston, you’ll get the SEO services you need.

Johnston requires a three-step method of SEO. On-page optimization is the initial step of your process. This procedure involves making changes to your site to be able to improve its search engine rankings. On-page optimization can present search engines like yahoo what your site ought to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, including creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a method to show search engines that your website is a reliable supply of information.

The 3rd step is local seo. This can be essential for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is essential also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the help that you require. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will assist you to see which keyphrases are yielding the best results. It is going to reveal to you the way your search rankings have already been improving from month to month.

Google Analytics will be set up on your site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to find out how many of the targeted traffic to your website are discovering your website via search engines like yahoo.

If you’re interested in working with Tom Johnston, you can contact him for a free video analysis of your respective site. The analysis will even compare your site to competing sites. As this consultation will be free of charge, there is no basis for you not to benefit from it.

It’s necessary for your small business to become optimized for search engine listings. Strong SEO is important to the fitness of any company. Whether you have a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to learn more.

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