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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving North Reading Massachusetts

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO will manage to benefit your organization in several ways. SEO can generate leads, increase web traffic to your site, and deliver an improved user experience. However, bad quality SEO could be damaging for your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is surely an experienced professional that has been working in SEO to get a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll have the SEO services you want.

      Johnston has a three-step approach to SEO. On-page optimization is the first step in the process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your website needs to be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, like creating SEO-friendly content for the site.

      Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your website is a trustworthy method to obtain information.

      The third step is local search engine marketing. This can be essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is vital as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be able to get the support you need. Your contract could be adjusted as required.

      You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding greatest results. It is going to show you how your search rankings have been improving from month to month.

      Google Analytics will likely be attached to your website, which suggests it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to find out how many of the targeted traffic to your blog are finding your web site via search engines.

      If you’re enthusiastic about working with Tom Johnston, you are able to contact him for a free video analysis of the site. The analysis will likely compare your website to competing sites. As this consultation is going to be absolutely free, there is no reason behind you do not to take full advantage of it.

      It’s vital for your company to get optimized for search engine listings. Strong SEO is important to the health of any company. Whether you run a sizable national company or a small, locally-based company, you can rely Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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