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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

    Website Traffic Reporting

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving North Chelmsford Massachusetts

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will manage to benefit your business in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you need. Johnston is surely an experienced professional which has been working in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work with Johnston, you’ll receive the SEO services you want.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This process involves making changes to your site as a way to improve its search engine results. On-page optimization can show search engines what your site must be ranking for. There are numerous on-page optimization techniques that could increase your site’s rankings, for example creating SEO-friendly content for your site.

      Another step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary parts of off-page optimization is backlink building. Off-page optimization is a way to show search engines that your site is a reliable source of information.

      Your third step is local search engine optimisation. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance within the short-term or long-term help, you’ll get the services you need. Your contract might be adjusted as needed.

      You’ll receive monthly ranking reports, which will help you to observe how your website is performing. This will assist you to see which search terms are yielding the best results. It will also show you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be placed on your web site, meaning it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to view what number of the website visitors to your website are finding your web site via search engines like yahoo.

      If you’re thinking about working with Tom Johnston, you can contact him to get a free video analysis of your site. The analysis may also compare your website to competing sites. Since this consultation will probably be totally free, there is absolutely no basis for you not to benefit from it.

      It’s vital for your small business to become optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you manage a big national company or even a small, locally-based company, you can rely on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com for more information.

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