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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving North Andover Massachusetts
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging for your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll obtain the SEO services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step of the process. This technique involves making changes to your site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, including creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy way to obtain information.
The third step is local search engine marketing. This is important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll be able to get the help that you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will help you to see which search terms are yielding ideal results. It will likewise explain to you how your search rankings happen to be improving from month to month.
Google Analytics is going to be installed on your web site, which suggests it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your web site are discovering your site via search engine listings.
If you’re considering utilizing Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be totally free, there is no reason behind you do not to make the most of it.
It’s necessary for your organization to get optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you manage a big national company or a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.
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