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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Newtonville Massachusetts

Tom Johnston Is The Best Choice For SEO

Professional SEO will benefit your small business in several ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, bad quality SEO might be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you need. Johnston is undoubtedly an experienced professional which has been employed in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to use Johnston, you’ll receive the Search marketing services you want.

Johnston requires a three-step procedure for SEO. On-page optimization is step one of your process. This procedure involves making changes into a site so that you can improve its search engine rankings. On-page optimization can show search engines like Google what your blog needs to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of the many parts of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy way to obtain information.

The third step is local search engine optimisation. This is required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll get the help that you desire. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search phrases are yielding ideal results. It will likewise reveal to you how your search rankings are already improving from month to month.

Google Analytics will probably be installed on your site, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to discover how many of the targeted traffic to your site have realized your web site via search engines.

If you’re enthusiastic about utilizing Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will even compare your website to competing sites. Since this consultation is going to be free of charge, there is no reason behind you do not to benefit from it.

It’s essential for your business to get optimized for search engine listings. Strong SEO is important to the health of any company. Whether you have a huge national company or possibly a small, locally-based company, you can rely Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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