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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Newton Highlands Massachusetts

Tom Johnston Is Your Best Choice For SEO

Professional SEO can benefit your company in several ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services you need. Johnston is definitely an experienced professional that has been employed in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll receive the SEO services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the first task from the process. This procedure involves making changes into a site in order to improve its search engine rankings. On-page optimization can present the major search engines what your web site should be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, such as creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the many aspects of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your internet site is a trustworthy way to obtain information.

Your third step is local search engine optimization. This really is essential for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll be able to get the services you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will allow you to see which search terms are yielding the greatest results. It will also demonstrate the way your search rankings are already improving from month to month.

Google Analytics will probably be placed on your blog, which implies it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to see how many of the people to your web site are discovering your blog via search engine listings.

If you’re considering dealing with Tom Johnston, you may contact him for a free video analysis of your respective site. The analysis may also compare your site to competing sites. As this consultation is going to be totally free, there is absolutely no reason behind you do not to take full advantage of it.

It’s essential for your small business to become optimized for search engines like yahoo. Strong SEO is crucial to the fitness of any company. Whether you manage a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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