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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Newbury Massachusetts

Tom Johnston Is The Smart Choice For SEO

Professional SEO will manage to benefit your small business in several ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can offer the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional which has been working in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you need.

Johnston needs a three-step procedure for SEO. On-page optimization is the initial step of your process. This method involves making changes to a site so that you can improve its search engine ranking positions. On-page optimization can show the major search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the many aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your site is a reliable way to obtain information.

The third step is local seo. This is essential for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll use a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the support that you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will enable you to see which search terms are yielding the greatest results. It will also show you the way your search rankings are already improving from month to month.

Google Analytics will be installed on your website, which suggests it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to discover how many of the targeted traffic to your blog have found your site via search engines.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis will likely compare your blog to competing sites. As this consultation is going to be free of charge, there is absolutely no basis for you do not to make the most of it.

It’s important for your organization to become optimized for search engines. Strong SEO is essential to the health of any business. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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