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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Nahant Massachusetts
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your organization in numerous ways. SEO can generate leads, increase traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging to your site. Tom Johnston can offer the expert Search engine optimization services you need. Johnston is an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. If you select to work with Johnston, you’ll get the Search engine optimization services you will need.
Johnston needs a three-step method of SEO. On-page optimization is the initial step in the process. This method involves making changes to some site in order to improve its search engine ranking positions. On-page optimization is capable of showing search engines what your website ought to be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, like creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many elements of off-page optimization is link building. Off-page optimization is a means to show search engines like yahoo that your website is a trustworthy method to obtain information.
The third step is local search engine optimization. This is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll be capable of getting the support you need. Your contract might be adjusted when necessary.
You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will assist you to see which search terms are yielding ideal results. It will explain to you how your search rankings happen to be improving from month to month.
Google Analytics is going to be placed on your web site, which implies it will be easier so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your site have realized your website via search engines.
If you’re enthusiastic about utilizing Tom Johnston, you can contact him for any free video analysis of your own site. The analysis will also compare your website to competing sites. Since this consultation will be absolutely free, there is not any reason for you do not to take full advantage of it.
It’s important for your business to be optimized for search engines like google. Strong SEO is vital to the healthiness of any business. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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