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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Nahant Massachusetts

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will manage to benefit your company in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, poor quality SEO might be damaging in your site. Tom Johnston offers the expert Search marketing services that you need. Johnston is surely an experienced professional that has been working in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll have the Search engine optimization services you require.

Johnston has a three-step method of SEO. On-page optimization is the initial step in the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your web site must be ranking for. There are several on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a way to show search engines like google that your site is a trustworthy way to obtain information.

Your third step is local search engine optimisation. This can be required for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Company listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be able to get the help that you require. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It will likewise demonstrate the way your search rankings have already been improving from month to month.

Google Analytics is going to be set up on your website, which means it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what number of the website visitors to your blog have realized your website via search engines like yahoo.

If you’re enthusiastic about working together with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will also compare your web site to competing sites. Simply because this consultation will probably be free of charge, there is absolutely no basis for you do not to take full advantage of it.

It’s vital for your company to become optimized for search engines like google. Strong SEO is crucial to the health of any business. Whether you have a big national company or perhaps a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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  • 42.427296
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  • Essex
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