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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Middlefield Massachusetts

      Tom Johnston Will Be Your Smart Choice For SEO

      Professional SEO can benefit your small business in many ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, sub-standard SEO can be damaging for your site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll obtain the Search marketing services you will need.

      Johnston takes a three-step procedure for SEO. On-page optimization is step one in the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your web site ought to be ranking for. There are several on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content to your site.

      The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a way to show search engine listings that your site is a reliable source of information.

      The third step is local seo. This is certainly important for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is crucial at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance inside the short-term or long-term help, you’ll can get the services that you require. Your contract may be adjusted as required.

      You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which keyphrases are yielding the greatest results. It will likewise reveal to you how your search rankings have already been improving from month to month.

      Google Analytics will be installed on your web site, which implies it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the people to your blog have found your website via search engines.

      If you’re thinking about dealing with Tom Johnston, you are able to contact him for the free video analysis of your site. The analysis will likely compare your site to competing sites. Because this consultation is going to be absolutely free, there is absolutely no reason for you do not to benefit from it.

      It’s necessary for your business being optimized for search engines like google. Strong SEO is vital to the health of any business. Whether you have a huge national company or a small, locally-based company, you can depend on Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.

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