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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Middlefield Massachusetts

      Tom Johnston Can Be Your Most Suitable Choice For SEO

      Professional SEO will benefit your small business in many ways. SEO can generate leads, increase traffic in your site, and deliver a greater user experience. However, poor quality SEO might be damaging in your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional that has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll receive the Search marketing services you will need.

      Johnston needs a three-step method of SEO. On-page optimization is the initial step of your process. This method involves making changes into a site to be able to improve its search engine ranking positions. On-page optimization can present the major search engines what your blog must be ranking for. There are numerous on-page optimization techniques that could improve your site’s rankings, such as creating SEO-friendly content for the site.

      The 2nd step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main parts of off-page optimization is link building. Off-page optimization is a method to show search engines that your internet site is a reliable supply of information.

      The 3rd step is local search engine optimisation. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your Google My Company listing. Providing accurate information for other directory listings is important too.

      Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll be able to get the assistance that you need. Your contract might be adjusted as required.

      You’ll receive monthly ranking reports, which will help you to see how your site is performing. This will enable you to see which search terms are yielding the greatest results. It will likewise explain to you the way your search rankings have been improving from month to month.

      Google Analytics is going to be attached to your web site, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover what number of the people to your site have realized your site via search engines like google.

      If you’re thinking about utilizing Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis may also compare your site to competing sites. Because this consultation will likely be totally free, there is absolutely no reason behind you do not to benefit from it.

      It’s important for your organization to be optimized for search engines. Strong SEO is essential to the health of any organization. Whether you operate a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.

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