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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Massachusetts

Local SEO Marketing Company Serving Middleboro Massachusetts

Tom Johnston Can Be Your Best Option For SEO

Professional SEO can benefit your small business in numerous ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, low quality SEO can be damaging in your site. Tom Johnston can offer the expert SEO services you need. Johnston is an experienced professional which has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll have the SEO services you want.

Johnston requires a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can show search engines what your web site ought to be ranking for. There are lots of on-page optimization techniques that may enhance your site’s rankings, such as creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many elements of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your internet site is a reliable way to obtain information.

The third step is local search engine optimization. This really is important for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll can get the help you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will assist you to see which search terms are yielding the best results. It will likewise demonstrate how your search rankings have been improving from month to month.

Google Analytics is going to be placed on your blog, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll also be able to find out what number of the website visitors to your website have realized your site via search engines.

If you’re considering dealing with Tom Johnston, you may contact him for any free video analysis of the site. The analysis may also compare your site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason behind you not to make the most of it.

It’s necessary for your organization to get optimized for search engines like google. Strong SEO is vital to the health of any organization. Whether you have a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.

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