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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Medford Massachusetts
Tom Johnston Is Your Best Option For SEO
Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a much better user experience. However, low quality SEO could be damaging to your site. Tom Johnston offers the expert SEO services that you require. Johnston is undoubtedly an experienced professional that has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston needs a three-step procedure for SEO. On-page optimization is the first task in the process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can display the major search engines what your site must be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for your site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many components of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your website is a reliable method to obtain information.
The next step is local seo. This is important for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be able to get the services that you desire. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which search phrases are yielding greatest results. It is going to show you how your search rankings happen to be improving from month to month.
Google Analytics will be set up on your web site, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to discover what percentage of the targeted traffic to your blog are finding your blog via search engines like yahoo.
If you’re considering working with Tom Johnston, you may contact him for any free video analysis of your site. The analysis will likely compare your web site to competing sites. Since this consultation will likely be absolutely free, there is not any basis for you do not to make the most of it.
It’s vital for your company to be optimized for search engines like google. Strong SEO is vital to the health of any company. Whether you operate a huge national company or even a small, locally-based company, you can rely on Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
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- Google Maps
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- 3 Map Pack
- SEO Consultant Services
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- Link Building