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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Medfield Massachusetts

      Tom Johnston Is Your Most Suitable Choice For SEO

      Professional SEO may benefit your company in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, sub-standard SEO could be damaging to the site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is an experienced professional which has been working in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you choose to work alongside Johnston, you’ll get the SEO services you want.

      Johnston takes a three-step approach to SEO. On-page optimization is step one in the process. This technique involves making changes to some site to be able to improve its search engine results. On-page optimization can display search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for your site.

      The 2nd step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the main elements of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your website is a reliable method to obtain information.

      The third step is local search engine marketing. This can be required for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for your Google My Business listing. Providing accurate information for other directory listings is essential too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll be capable of getting the help that you need. Your contract can be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your internet site is performing. This will help you to see which search terms are yielding ideal results. It will also explain to you how your search rankings have already been improving from month to month.

      Google Analytics will probably be placed on your web site, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll also be able to discover what number of the targeted traffic to your web site have realized your website via search engines.

      If you’re interested in dealing with Tom Johnston, it is possible to contact him for the free video analysis of your site. The analysis may also compare your site to competing sites. As this consultation will likely be totally free, there is not any cause of you do not to make the most of it.

      It’s necessary for your business to be optimized for search engine listings. Strong SEO is vital to the healthiness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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