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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Mansfield Massachusetts
Tom Johnston Can Be Your Best Choice For SEO
Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, sub-standard SEO could be damaging to your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to use Johnston, you’ll get the SEO services you require.
Johnston requires a three-step method of SEO. On-page optimization is step one of the process. This procedure involves making changes to your site so that you can improve its search engine ranking positions. On-page optimization is capable of showing search engines what your web site must be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a means to show search engines that your website is a reliable way to obtain information.
The next step is local search engine optimization. This can be necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is vital also.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll be capable of getting the services you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will assist you to see which search terms are yielding greatest results. It will also show you the way your search rankings are already improving from month to month.
Google Analytics is going to be attached to your website, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what number of the targeted traffic to your website are finding your site via search engines like google.
If you’re considering utilizing Tom Johnston, you may contact him to get a free video analysis of your site. The analysis will even compare your site to competing sites. Simply because this consultation is going to be totally free, there is not any basis for you not to make the most of it.
It’s important for your small business to be optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you operate a large national company or a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- Link Building