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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Manchaug Massachusetts

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO may benefit your organization in many ways. SEO can generate leads, increase targeted traffic in your site, and deliver a greater user experience. However, low quality SEO may be damaging for your site. Tom Johnston can offer the expert Search marketing services that you need. Johnston is surely an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the Search engine optimization services you need.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step of the process. This method involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization is capable of showing search engines like yahoo what your web site must be ranking for. There are lots of on-page optimization techniques that will boost your site’s rankings, such as creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a way to show search engines like google that your site is a reliable method to obtain information.

The next step is local search engine optimization. This really is necessary for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Company listing. Providing accurate information for other directory listings is crucial as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be able to get the assistance you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will assist you to see which search terms are yielding greatest results. It is going to reveal to you the way your search rankings are already improving from month to month.

Google Analytics will be set up on your website, which means it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see how many of the visitors to your site have found your blog via search engine listings.

If you’re thinking about dealing with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your website to competing sites. As this consultation will probably be absolutely free, there is not any cause of you not to take advantage of it.

It’s necessary for your company to be optimized for search engines. Strong SEO is vital to the healthiness of any organization. Whether you have a large national company or even a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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