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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Lynnfield Massachusetts

Tom Johnston Will Be Your Smart Choice For SEO

Professional SEO will benefit your organization in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver an improved user experience. However, low quality SEO can be damaging to your site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. If you select to work alongside Johnston, you’ll receive the SEO services you want.

Johnston has a three-step method of SEO. On-page optimization is step one of the process. This method involves making changes into a site in order to improve its search engine rankings. On-page optimization can present search engines like Google what your web site ought to be ranking for. There are numerous on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for your site.

The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a way to show search engine listings that your website is a trustworthy supply of information.

The third step is local search engine marketing. This really is essential for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance inside the short-term or long-term help, you’ll get the services that you desire. Your contract may be adjusted as required.

You’ll receive monthly ranking reports, which will allow you to observe how your site is performing. This will help you to see which keyphrases are yielding the greatest results. It will also demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will be set up on your web site, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your web site have realized your web site via search engines like google.

If you’re interested in working with Tom Johnston, you can contact him for the free video analysis of your respective site. The analysis will likely compare your website to competing sites. Because this consultation will probably be free of charge, there is not any basis for you not to take full advantage of it.

It’s vital for your company to become optimized for search engines. Strong SEO is important to the fitness of any company. Whether you operate a sizable national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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