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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Lawrence Massachusetts

Tom Johnston Can Be Your Best Option For SEO

Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic in your site, and deliver a greater user experience. However, bad quality SEO may be damaging to the site. Tom Johnston offers the expert Search marketing services you need. Johnston is an experienced professional which has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small companies to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. If you select to do business with Johnston, you’ll obtain the Search engine optimization services you need.

Johnston requires a three-step procedure for SEO. On-page optimization is step one of your process. This method involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present the major search engines what your website must be ranking for. There are lots of on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a method to show search engines like google that your site is a reliable method to obtain information.

Your third step is local seo. This can be essential for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance from the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will enable you to see which keyphrases are yielding ideal results. It is going to demonstrate how your search rankings happen to be improving from month to month.

Google Analytics will likely be placed on your web site, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view how many of the website visitors to your web site are discovering your site via search engines like google.

If you’re thinking about utilizing Tom Johnston, you are able to contact him for the free video analysis of your own site. The analysis may also compare your site to competing sites. As this consultation will probably be totally free, there is not any cause of you do not to take full advantage of it.

It’s important for your company to be optimized for search engines like google. Strong SEO is essential to the fitness of any organization. Whether you run a large national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all your SEO needs. Visit Tom-Johnston.com to find out more.

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