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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Hyde Park Massachusetts

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO can benefit your small business in a number of ways. SEO can generate leads, increase targeted traffic in your site, and deliver an improved user experience. However, sub-standard SEO may be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is an experienced professional which has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for companies that have multiple locations. When you select to work alongside Johnston, you’ll get the Search engine optimization services you need.

Johnston takes a three-step method of SEO. On-page optimization is step one of your process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can present search engines like Google what your site needs to be ranking for. There are many on-page optimization techniques that will enhance your site’s rankings, for example creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary components of off-page optimization is link building. Off-page optimization is a means to show search engines like google that your website is a trustworthy source of information.

Your third step is local search engine marketing. This is certainly necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the services that you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to find out how your website is performing. This will allow you to see which search terms are yielding greatest results. It is going to explain to you the way your search rankings have been improving from month to month.

Google Analytics will likely be installed on your blog, which suggests it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to view what percentage of the visitors to your web site have realized your blog via search engine listings.

If you’re considering working together with Tom Johnston, you may contact him for any free video analysis of your respective site. The analysis will also compare your blog to competing sites. Since this consultation will likely be totally free, there is no reason behind you not to take advantage of it.

It’s vital for your company to get optimized for search engine listings. Strong SEO is crucial to the fitness of any organization. Whether you have a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with your entire SEO needs. Visit Tom-Johnston.com to learn more.

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