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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Huntington Massachusetts

      Tom Johnston Is The Best Choice For SEO

      Professional SEO will manage to benefit your organization in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging to the site. Tom Johnston can provide the expert Search engine optimization services you need. Johnston is definitely an experienced professional which has been doing work in SEO for any decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all types of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll get the SEO services you require.

      Johnston requires a three-step method of SEO. On-page optimization is the initial step from the process. This process involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization is capable of showing the major search engines what your web site must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, for example creating SEO-friendly content for the site.

      The next step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of the main components of off-page optimization is link building. Off-page optimization is a way to show search engines like yahoo that your website is a trustworthy way to obtain information.

      Your third step is local search engine optimisation. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is crucial as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance from the short-term or long-term help, you’ll can get the assistance that you desire. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which search phrases are yielding greatest results. It will also reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be set up on your site, which implies it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the visitors to your website are discovering your site via search engines like yahoo.

      If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your site. The analysis will even compare your blog to competing sites. Since this consultation will likely be totally free, there is no cause of you do not to take advantage of it.

      It’s essential for your small business to get optimized for search engine listings. Strong SEO is essential to the fitness of any company. Whether you run a large national company or possibly a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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