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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Hopkinton Massachusetts

Tom Johnston Is The Best Option For SEO

Professional SEO can benefit your organization in numerous ways. SEO can generate leads, increase web traffic in your site, and deliver an improved user experience. However, low quality SEO can be damaging to your site. Tom Johnston offers the expert SEO services that you need. Johnston is an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll get the Search marketing services you need.

Johnston has a three-step strategy to SEO. On-page optimization is the first step in the process. This technique involves making changes to some site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your site ought to be ranking for. There are many on-page optimization techniques that could increase your site’s rankings, including creating SEO-friendly content for the site.

The next step is off-page optimization. This describes off-site techniques that can boost your site’s rankings. One of many aspects of off-page optimization is building links. Off-page optimization is a method to show search engines like yahoo that your site is a reliable source of information.

The third step is local search engine optimization. This is essential for companies that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance in the short-term or long term help, you’ll be capable of getting the services you need. Your contract may be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will help you to see which keyphrases are yielding the best results. It will likewise reveal to you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your web site, which implies it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to see what percentage of the people to your blog have found your site via search engines like google.

If you’re interested in working with Tom Johnston, you may contact him for any free video analysis of your site. The analysis will even compare your blog to competing sites. Simply because this consultation is going to be absolutely free, there is no reason behind you not to take full advantage of it.

It’s essential for your business being optimized for search engines like google. Strong SEO is crucial to the fitness of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can rely Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to find out more.

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