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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Holbrook Massachusetts
Tom Johnston Can Be Your Best Option For SEO
Professional SEO will benefit your business in numerous ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, sub-standard SEO can be damaging in your site. Tom Johnston offers the expert SEO services that you need. Johnston is surely an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll get the Search engine optimization services you will need.
Johnston requires a three-step strategy to SEO. On-page optimization is step one from the process. This process involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like yahoo what your site should be ranking for. There are several on-page optimization techniques that could improve your site’s rankings, for example creating SEO-friendly content for the site.
The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the main parts of off-page optimization is building links. Off-page optimization is a way to show search engines that your internet site is a reliable source of information.
The third step is local search engine optimization. This is certainly essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll get the services that you need. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will allow you to observe how your website is performing. This will enable you to see which keyphrases are yielding the best results. It will likewise demonstrate the way your search rankings have been improving from month to month.
Google Analytics is going to be installed on your website, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll also be able to view how many of the people to your website have found your website via search engine listings.
If you’re interested in working with Tom Johnston, you are able to contact him for any free video analysis of your respective site. The analysis will even compare your blog to competing sites. As this consultation is going to be absolutely free, there is not any basis for you not to make the most of it.
It’s essential for your organization to become optimized for search engines. Strong SEO is essential to the healthiness of any company. Whether you run a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building