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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Harwich Port Massachusetts

      Tom Johnston Is Your Best Choice For SEO

      Professional SEO may benefit your business in several ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, sub-standard SEO may be damaging for your site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional which has been doing work in SEO for the decade.

      Because Johnston has extensive expertise, he’s equipped to work alongside all kinds of clients, from small enterprises to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll get the SEO services you require.

      Johnston needs a three-step strategy to SEO. On-page optimization is the initial step in the process. This technique involves making changes to some site so that you can improve its search engine rankings. On-page optimization can show the major search engines what your website ought to be ranking for. There are several on-page optimization techniques that can boost your site’s rankings, including creating SEO-friendly content for your personal site.

      The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of the primary elements of off-page optimization is building links. Off-page optimization is ways to show search engines like yahoo that your internet site is a reliable supply of information.

      The third step is local seo. This can be necessary for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Business listing. Providing accurate information for other directory listings is vital too.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll be able to get the services that you require. Your contract can be adjusted when needed.

      You’ll receive monthly ranking reports, which will help you to discover how your internet site is performing. This will enable you to see which search terms are yielding the greatest results. It will likewise show you the way your search rankings happen to be improving from month to month.

      Google Analytics is going to be installed on your blog, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll likewise be able to find out what number of the visitors to your web site have found your web site via search engine listings.

      If you’re considering utilizing Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis may also compare your site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason for you not to take full advantage of it.

      It’s vital for your company to become optimized for search engines like google. Strong SEO is vital to the fitness of any organization. Whether you operate a big national company or a small, locally-based company, you can trust Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com to find out more.

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