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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Harvard Massachusetts

Tom Johnston Can Be Your Best Option For SEO

Professional SEO can benefit your company in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert Search marketing services that you require. Johnston is undoubtedly an experienced professional that has been working in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with a myriad of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to work alongside Johnston, you’ll have the Search marketing services you will need.

Johnston has a three-step approach to SEO. On-page optimization is step one of the process. This procedure involves making changes into a site in order to improve its search engine results. On-page optimization can display search engines like Google what your blog needs to be ranking for. There are numerous on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.

The 2nd step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your website is a trustworthy method to obtain information.

The third step is local search engine optimization. This is certainly required for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance inside the short-term or long term help, you’ll get the services that you require. Your contract can be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to discover how your site is performing. This will allow you to see which search phrases are yielding the best results. It will likewise demonstrate the way your search rankings have already been improving from month to month.

Google Analytics will be installed on your site, which means it will be easier so that you can monitor the traffic your website is receiving. You’ll likewise be able to view how many of the website visitors to your web site are finding your web site via search engines like google.

If you’re thinking about working with Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis may also compare your blog to competing sites. As this consultation will be free of charge, there is absolutely no reason for you not to take advantage of it.

It’s vital for your business to become optimized for search engines. Strong SEO is vital to the health of any business. Whether you run a sizable national company or even a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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