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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Hanover Massachusetts

Tom Johnston Will Be Your Most Suitable Choice For SEO

Professional SEO will manage to benefit your business in many ways. SEO can generate leads, increase traffic to your site, and deliver an improved user experience. However, bad quality SEO can be damaging for your site. Tom Johnston can provide the expert Search marketing services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you choose to work with Johnston, you’ll receive the Search marketing services you will need.

Johnston has a three-step method of SEO. On-page optimization is the first task of the process. This procedure involves making changes to a site so that you can improve its search engine rankings. On-page optimization can present search engines like yahoo what your blog should be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your site.

The next step is off-page optimization. This describes off-site techniques that may boost your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is a means to show search engines like yahoo that your website is a reliable source of information.

The 3rd step is local seo. This can be required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the support that you need. Your contract can be adjusted as required.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will enable you to see which search phrases are yielding the best results. It will likewise show you the way your search rankings happen to be improving from month to month.

Google Analytics is going to be installed on your site, which suggests it will be simpler so that you can monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the visitors to your site have found your blog via search engines.

If you’re interested in working with Tom Johnston, you may contact him for the free video analysis of the site. The analysis will likely compare your web site to competing sites. As this consultation is going to be free of charge, there is not any cause of you not to make the most of it.

It’s important for your small business to be optimized for search engines. Strong SEO is crucial to the healthiness of any company. Whether you manage a huge national company or possibly a small, locally-based company, you can depend on Tom Johnston to deal with your SEO needs. Visit Tom-Johnston.com for more information.

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