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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Hampden Massachusetts

Tom Johnston Can Be Your Best Option For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a greater user experience. However, sub-standard SEO can be damaging to your site. Tom Johnston provides the expert Search engine optimization services that you desire. Johnston is an experienced professional that has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search marketing services you want.

Johnston needs a three-step method of SEO. On-page optimization is the first task of the process. This procedure involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization can present search engines what your web site needs to be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your personal site.

The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your internet site is a trustworthy source of information.

Your third step is local search engine optimization. This is certainly important for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the support you need. Your contract could be adjusted when necessary.

You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will help you to see which search terms are yielding ideal results. It will likewise reveal to you how your search rankings are already improving from month to month.

Google Analytics will be installed on your site, which implies it will be easier that you should monitor the traffic your website is receiving. You’ll likewise be able to see how many of the website visitors to your site are finding your website via search engines like google.

If you’re interested in working together with Tom Johnston, you are able to contact him for a free video analysis of your own site. The analysis may also compare your web site to competing sites. Since this consultation will be free of charge, there is no basis for you do not to take full advantage of it.

It’s necessary for your organization to become optimized for search engines. Strong SEO is important to the fitness of any company. Whether you operate a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.

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