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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Greenbush Massachusetts

Tom Johnston Is Your Best Option For SEO

Professional SEO will benefit your small business in numerous ways. SEO can generate leads, increase traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you desire. Johnston is surely an experienced professional that has been employed in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work with Johnston, you’ll receive the Search engine optimization services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the first step of your process. This method involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your website needs to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content to your site.

The next step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of the many elements of off-page optimization is link-building. Off-page optimization is a method to show search engines that your website is a trustworthy method to obtain information.

The next step is local search engine optimization. This is certainly essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be able to get the assistance that you desire. Your contract can be adjusted as needed.

You’ll receive monthly ranking reports, which will allow you to find out how your website is performing. This will allow you to see which search terms are yielding ideal results. It will show you the way your search rankings have already been improving from month to month.

Google Analytics will be placed on your website, meaning it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to see how many of the targeted traffic to your website are discovering your site via search engine listings.

If you’re considering dealing with Tom Johnston, you can contact him for the free video analysis of your site. The analysis may also compare your site to competing sites. Because this consultation is going to be totally free, there is absolutely no reason behind you do not to take advantage of it.

It’s essential for your small business being optimized for search engines. Strong SEO is important to the fitness of any company. Whether you operate a huge national company or even a small, locally-based company, you can depend on Tom Johnston to take care of your SEO needs. Visit Tom-Johnston.com for more information.

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