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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Grafton Massachusetts
Tom Johnston Is Your Smart Choice For SEO
Professional SEO will benefit your organization in many ways. SEO can generate leads, increase traffic in your site, and deliver a better user experience. However, low quality SEO might be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is surely an experienced professional that has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small businesses to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll obtain the Search marketing services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is the initial step of the process. This procedure involves making changes to some site in order to improve its search engine results. On-page optimization is capable of showing search engines like Google what your site ought to be ranking for. There are many on-page optimization techniques that may enhance your site’s rankings, including creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is a method to show search engine listings that your internet site is a trustworthy supply of information.
The third step is local search engine optimisation. This is certainly necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance in the short-term or long-term help, you’ll get the help that you require. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will allow you to see which search phrases are yielding the best results. It will likewise show you how your search rankings are already improving from month to month.
Google Analytics is going to be attached to your web site, which suggests it will be simpler that you can monitor the traffic your site is receiving. You’ll likewise be able to view what number of the targeted traffic to your web site have found your web site via search engines like yahoo.
If you’re considering working together with Tom Johnston, you can contact him for the free video analysis of your site. The analysis will also compare your blog to competing sites. Since this consultation will be free of charge, there is not any basis for you not to take full advantage of it.
It’s important for your business to become optimized for search engines. Strong SEO is important to the fitness of any company. Whether you run a big national company or even a small, locally-based company, you can rely Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
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- Google Maps
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- SEO Consultant Services
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- White Hat
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- Link Building