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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Everett Massachusetts

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO can benefit your business in several ways. SEO can generate leads, get more traffic in your site, and deliver a much better user experience. However, low quality SEO may be damaging to your site. Tom Johnston provides the expert SEO services that you require. Johnston is an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you choose to use Johnston, you’ll get the Search engine optimization services you will need.

Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This process involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines what your web site ought to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, such as creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your website is a reliable method to obtain information.

Your third step is local search engine optimisation. This is necessary for companies that operate locally. This area of the process involves optimization for Google Maps and claiming and providing detailed information to your Google My Company listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance within the short-term or long term help, you’ll can get the help that you require. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will help you to observe how your internet site is performing. This will allow you to see which search phrases are yielding ideal results. It will also reveal to you the way your search rankings are already improving from month to month.

Google Analytics will be set up on your website, which means it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to see what number of the people to your web site have found your site via search engines like yahoo.

If you’re enthusiastic about dealing with Tom Johnston, you may contact him for the free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation will likely be absolutely free, there is no basis for you not to take full advantage of it.

It’s essential for your company being optimized for search engine listings. Strong SEO is important to the health of any organization. Whether you run a large national company or even a small, locally-based company, you can rely Tom Johnston to manage your entire SEO needs. Visit Tom-Johnston.com for more information.

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