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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Erving Massachusetts
Tom Johnston Is The Best Choice For SEO
Professional SEO can benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a greater user experience. However, poor quality SEO may be damaging to the site. Tom Johnston can provide the expert Search marketing services that you require. Johnston is an experienced professional which has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston also provides franchise SEO for companies that have multiple locations. When you select to use Johnston, you’ll obtain the SEO services you will need.
Johnston needs a three-step approach to SEO. On-page optimization is the first task from the process. This technique involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can show the major search engines what your site needs to be ranking for. There are numerous on-page optimization techniques that may increase your site’s rankings, for example creating SEO-friendly content for your site.
The 2nd step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your website is a reliable way to obtain information.
Your third step is local search engine marketing. This really is required for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing details to your Google My Company listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long term help, you’ll can get the services that you desire. Your contract may be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to observe how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will also show you the way your search rankings have already been improving from month to month.
Google Analytics is going to be placed on your website, meaning it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to discover how many of the visitors to your website are finding your website via search engines like yahoo.
If you’re considering dealing with Tom Johnston, it is possible to contact him for a free video analysis of the site. The analysis may also compare your blog to competing sites. Because this consultation is going to be absolutely free, there is no reason behind you not to take advantage of it.
It’s necessary for your company to be optimized for search engines. Strong SEO is important to the health of any organization. Whether you run a huge national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- On Page Optimziation
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