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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Easton Massachusetts
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your small business in several ways. SEO can generate leads, get more traffic to your site, and deliver an improved user experience. However, sub-standard SEO may be damaging to the site. Tom Johnston offers the expert SEO services you need. Johnston is definitely an experienced professional that has been working in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you select to work alongside Johnston, you’ll obtain the Search marketing services you require.
Johnston needs a three-step procedure for SEO. On-page optimization is the initial step from the process. This technique involves making changes to some site as a way to improve its search engine ranking positions. On-page optimization can display search engines what your website needs to be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main components of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your site is a reliable way to obtain information.
The 3rd step is local search engine optimization. This really is necessary for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support that you need. Your contract can be adjusted as needed.
You’ll receive monthly ranking reports, which will help you to find out how your site is performing. This will enable you to see which keyphrases are yielding the best results. It will reveal to you how your search rankings have already been improving from month to month.
Google Analytics will probably be attached to your site, which implies it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to view what percentage of the targeted traffic to your web site are finding your site via search engine listings.
If you’re considering utilizing Tom Johnston, it is possible to contact him to get a free video analysis of the site. The analysis will even compare your website to competing sites. Because this consultation will probably be totally free, there is no cause of you do not to take full advantage of it.
It’s vital for your organization to become optimized for search engines. Strong SEO is essential to the health of any company. Whether you have a big national company or even a small, locally-based company, you can depend on Tom Johnston to take care of all your SEO needs. Visit Tom-Johnston.com to learn more.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building