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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Easthampton Massachusetts
Tom Johnston Will Be Your Best Choice For SEO
Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase traffic to your site, and deliver a better user experience. However, bad quality SEO may be damaging in your site. Tom Johnston offers the expert Search engine optimization services that you require. Johnston is an experienced professional which has been doing work in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for companies that have multiple locations. When you choose to work with Johnston, you’ll obtain the Search engine optimization services you will need.
Johnston takes a three-step strategy to SEO. On-page optimization is the first step from the process. This technique involves making changes to a site to be able to improve its search engine rankings. On-page optimization is capable of showing search engines like yahoo what your web site needs to be ranking for. There are lots of on-page optimization techniques that may increase your site’s rankings, including creating SEO-friendly content to your site.
The second step is off-page optimization. This describes off-site techniques which will boost your site’s rankings. One of the many components of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your site is a reliable way to obtain information.
The third step is local search engine optimization. This is certainly required for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for the Google My Company listing. Providing accurate information for other directory listings is crucial as well.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance within the short-term or long term help, you’ll be capable of getting the services you need. Your contract could be adjusted when needed.
You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will allow you to see which keyphrases are yielding the best results. It is going to reveal to you the way your search rankings have been improving from month to month.
Google Analytics will probably be set up on your blog, which implies it will be easier that you can monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the people to your website have realized your web site via search engines like yahoo.
If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of your respective site. The analysis will even compare your website to competing sites. Simply because this consultation is going to be free of charge, there is absolutely no cause of you do not to make the most of it.
It’s essential for your organization being optimized for search engines like google. Strong SEO is essential to the healthiness of any company. Whether you manage a sizable national company or a small, locally-based company, you can rely on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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