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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Easthampton Massachusetts
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO will benefit your company in several ways. SEO can generate leads, get more traffic in your site, and deliver an improved user experience. However, bad quality SEO may be damaging in your site. Tom Johnston can offer the expert SEO services that you require. Johnston is definitely an experienced professional that has been employed in SEO for a decade.
Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small companies to larger ones. Johnston now offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll get the Search engine optimization services you require.
Johnston requires a three-step strategy to SEO. On-page optimization is the initial step in the process. This procedure involves making changes to a site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your website must be ranking for. There are numerous on-page optimization techniques that can boost your site’s rankings, for example creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques that will increase your site’s rankings. One of many elements of off-page optimization is backlink building. Off-page optimization is a way to show search engine listings that your internet site is a reliable supply of information.
Your third step is local search engine optimization. This is certainly essential for firms that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is crucial too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll use a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the support that you need. Your contract may be adjusted when needed.
You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will help you to see which search phrases are yielding the greatest results. It will likewise reveal to you how your search rankings have already been improving from month to month.
Google Analytics will probably be set up on your website, which implies it will be easier for you to monitor the traffic your website is receiving. You’ll likewise be able to discover what number of the website visitors to your blog have realized your web site via search engines.
If you’re interested in dealing with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis will even compare your blog to competing sites. Because this consultation will probably be free of charge, there is absolutely no cause of you not to benefit from it.
It’s vital for your organization being optimized for search engines like yahoo. Strong SEO is important to the healthiness of any organization. Whether you manage a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to acquire more information.
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