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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Easthampton Massachusetts

Tom Johnston Will Be Your Best Choice For SEO

Professional SEO will benefit your company in numerous ways. SEO can generate leads, increase targeted traffic in your site, and deliver a better user experience. However, low quality SEO could be damaging to your site. Tom Johnston can offer the expert Search engine optimization services that you need. Johnston is definitely an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you choose to work with Johnston, you’ll receive the Search marketing services you will need.

Johnston requires a three-step approach to SEO. On-page optimization is the first task of the process. This method involves making changes into a site as a way to improve its search engine rankings. On-page optimization can present search engines like Google what your site needs to be ranking for. There are numerous on-page optimization techniques that can enhance your site’s rankings, including creating SEO-friendly content for the site.

The second step is off-page optimization. This describes off-site techniques which will enhance your site’s rankings. One of the main elements of off-page optimization is building links. Off-page optimization is ways to show search engines like google that your site is a reliable way to obtain information.

Your third step is local search engine optimization. This really is essential for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is essential as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll can get the assistance you need. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to see how your website is performing. This will enable you to see which search phrases are yielding ideal results. It is going to explain to you the way your search rankings have been improving from month to month.

Google Analytics will probably be set up on your web site, which suggests it will be simpler for you to monitor the traffic your site is receiving. You’ll likewise be able to see what number of the people to your site are finding your site via search engines like yahoo.

If you’re thinking about working together with Tom Johnston, you may contact him to get a free video analysis of the site. The analysis will likely compare your web site to competing sites. As this consultation will probably be totally free, there is no reason behind you do not to take advantage of it.

It’s essential for your small business to be optimized for search engines. Strong SEO is essential to the health of any business. Whether you operate a large national company or a small, locally-based company, you can trust Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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