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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Eastham Massachusetts

      Tom Johnston Will Be Your Most Suitable Choice For SEO

      Professional SEO will manage to benefit your small business in a number of ways. SEO can generate leads, increase web traffic to the site, and deliver a much better user experience. However, bad quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services that you need. Johnston is undoubtedly an experienced professional that has been employed in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for companies that have multiple locations. If you choose to work alongside Johnston, you’ll have the Search engine optimization services you want.

      Johnston requires a three-step procedure for SEO. On-page optimization is the first task from the process. This technique involves making changes into a site as a way to improve its search engine rankings. On-page optimization can display the major search engines what your site must be ranking for. There are many on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engines like google that your internet site is a trustworthy source of information.

      The 3rd step is local search engine optimization. This can be necessary for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is essential as well.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance inside the short-term or long term help, you’ll can get the assistance that you need. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will enable you to discover how your site is performing. This will allow you to see which keyphrases are yielding ideal results. It will reveal to you the way your search rankings happen to be improving from month to month.

      Google Analytics will likely be set up on your site, which implies it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to discover how many of the visitors to your site are discovering your blog via search engines.

      If you’re thinking about dealing with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will even compare your site to competing sites. Since this consultation is going to be free of charge, there is no cause of you not to take full advantage of it.

      It’s essential for your company being optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any business. Whether you operate a large national company or possibly a small, locally-based company, you can depend on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com for more information.

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