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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Danvers Massachusetts

Tom Johnston Is The Best Option For SEO

Professional SEO will benefit your company in many ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you need.

Johnston has a three-step method of SEO. On-page optimization is the first task of your process. This technique involves making changes to your site to be able to improve its search engine ranking positions. On-page optimization is capable of showing search engines like Google what your blog must be ranking for. There are lots of on-page optimization techniques that can increase your site’s rankings, such as creating SEO-friendly content for your personal site.

Another step is off-page optimization. This describes off-site techniques that may improve your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like google that your internet site is a reliable method to obtain information.

The 3rd step is local search engine optimization. This is important for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Company listing. Providing accurate information for other directory listings is important as well.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll possess a month-to-month contract. Whether you want SEO assistance from the short-term or long-term help, you’ll can get the support that you require. Your contract can be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to see how your site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also explain to you how your search rankings have already been improving from month to month.

Google Analytics is going to be attached to your blog, meaning it will be easier for you to monitor the traffic your internet site is receiving. You’ll also be able to view what percentage of the people to your web site are discovering your website via search engines like google.

If you’re interested in working together with Tom Johnston, you may contact him for the free video analysis of your own site. The analysis will likely compare your website to competing sites. Because this consultation will probably be free of charge, there is no basis for you not to take advantage of it.

It’s important for your small business to become optimized for search engines. Strong SEO is crucial to the health of any business. Whether you operate a huge national company or possibly a small, locally-based company, you can trust Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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