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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Massachusetts

Local SEO Marketing Company Serving Cohasset Massachusetts

Tom Johnston Can Be Your Best Option For SEO

Professional SEO can benefit your business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a much better user experience. However, bad quality SEO might be damaging to the site. Tom Johnston can offer the expert Search engine optimization services that you desire. Johnston is surely an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all types of clients, from small enterprises to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to do business with Johnston, you’ll receive the SEO services you require.

Johnston takes a three-step approach to SEO. On-page optimization is step one of the process. This procedure involves making changes to your site in order to improve its search engine ranking positions. On-page optimization can present search engines like Google what your site should be ranking for. There are several on-page optimization techniques that could boost your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is a method to show search engine listings that your site is a reliable source of information.

Your third step is local search engine marketing. This is certainly essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Company listing. Providing accurate information for other directory listings is important at the same time.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you require SEO assistance in the short-term or long term help, you’ll get the assistance that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to see how your internet site is performing. This will enable you to see which keyphrases are yielding greatest results. It will also explain to you the way your search rankings are already improving from month to month.

Google Analytics is going to be installed on your blog, meaning it will be simpler that you can monitor the traffic your internet site is receiving. You’ll likewise be able to view what percentage of the visitors to your web site have found your web site via search engines.

If you’re interested in utilizing Tom Johnston, you may contact him for any free video analysis of the site. The analysis will even compare your blog to competing sites. Because this consultation is going to be absolutely free, there is not any reason for you not to take advantage of it.

It’s necessary for your company to get optimized for search engine listings. Strong SEO is vital to the healthiness of any business. Whether you manage a huge national company or perhaps a small, locally-based company, you can depend on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to learn more.

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