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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Chicopee Massachusetts
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO may benefit your organization in a number of ways. SEO can generate leads, increase targeted traffic to your site, and deliver a greater user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is an experienced professional that has been operating in SEO to get a decade.
Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. If you select to work with Johnston, you’ll have the SEO services you want.
Johnston needs a three-step approach to SEO. On-page optimization is the first step of the process. This method involves making changes to your site to be able to improve its search engine rankings. On-page optimization can present search engines like yahoo what your blog ought to be ranking for. There are lots of on-page optimization techniques that can improve your site’s rankings, for example creating SEO-friendly content for your personal site.
The second step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is a way to show search engine listings that your internet site is a trustworthy supply of information.
The third step is local search engine optimisation. This can be necessary for firms that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be capable of getting the support you need. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your website is performing. This will enable you to see which keyphrases are yielding greatest results. It will show you how your search rankings happen to be improving from month to month.
Google Analytics is going to be attached to your blog, which implies it will be easier so that you can monitor the traffic your internet site is receiving. You’ll also be able to view how many of the targeted traffic to your web site are discovering your blog via search engines like yahoo.
If you’re considering working together with Tom Johnston, you can contact him for a free video analysis of your site. The analysis will likely compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is absolutely no reason for you not to take full advantage of it.
It’s necessary for your business to become optimized for search engines like google. Strong SEO is important to the fitness of any business. Whether you manage a big national company or perhaps a small, locally-based company, you can trust Tom Johnston to deal with all of your SEO needs. Visit Tom-Johnston.com for more information.
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Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
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- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
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- Google Maps
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- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building