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    On Page Optimization

    This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

    We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

    We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

    Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

    Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

    Link Building

    If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

    If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

    Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

    Map Optimization

    Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

    Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

    Features & Benefits

    No Long-Term Contracts

    Monthly Ranking Reports

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    Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

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      Massachusetts

      Local SEO Marketing Company Serving Chesterfield Massachusetts

      Tom Johnston Will Be Your Best Option For SEO

      Professional SEO will benefit your business in a number of ways. SEO can generate leads, get more traffic to the site, and deliver a much better user experience. However, poor quality SEO could be damaging in your site. Tom Johnston provides the expert SEO services you need. Johnston is definitely an experienced professional which has been doing work in SEO for a decade.

      Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you select to do business with Johnston, you’ll get the Search engine optimization services you require.

      Johnston requires a three-step strategy to SEO. On-page optimization is the first step in the process. This process involves making changes into a site in order to improve its search engine results. On-page optimization can show search engines like yahoo what your web site must be ranking for. There are several on-page optimization techniques that will improve your site’s rankings, including creating SEO-friendly content for your site.

      The next step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the primary elements of off-page optimization is link-building. Off-page optimization is a method to show search engines that your website is a trustworthy source of information.

      The next step is local seo. This really is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your personal Google My Company listing. Providing accurate information for other directory listings is vital at the same time.

      Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract could be adjusted as needed.

      You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will allow you to see which search phrases are yielding greatest results. It will likewise show you the way your search rankings are already improving from month to month.

      Google Analytics is going to be placed on your website, which implies it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see what number of the people to your blog are discovering your web site via search engines like google.

      If you’re considering working with Tom Johnston, you are able to contact him to get a free video analysis of your own site. The analysis may also compare your website to competing sites. As this consultation is going to be totally free, there is not any cause of you not to take advantage of it.

      It’s necessary for your small business to be optimized for search engines like yahoo. Strong SEO is crucial to the healthiness of any organization. Whether you operate a big national company or possibly a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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