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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Cheshire Massachusetts

Tom Johnston Can Be Your Smart Choice For SEO

Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase web traffic to your site, and deliver a better user experience. However, poor quality SEO can be damaging in your site. Tom Johnston offers the expert Search marketing services that you require. Johnston is definitely an experienced professional that has been operating in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work with a myriad of clients, from small companies to larger ones. Johnston also provides franchise SEO for firms that have multiple locations. If you select to do business with Johnston, you’ll have the SEO services you require.

Johnston takes a three-step procedure for SEO. On-page optimization is step one of your process. This method involves making changes to a site in order to improve its search engine ranking positions. On-page optimization can display search engines what your blog must be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, like creating SEO-friendly content for your personal site.

The next step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of the many parts of off-page optimization is link building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy method to obtain information.

The 3rd step is local search engine marketing. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is vital as well.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you require SEO assistance in the short-term or long-term help, you’ll can get the help that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will allow you to find out how your site is performing. This will allow you to see which search phrases are yielding ideal results. It will explain to you the way your search rankings are already improving from month to month.

Google Analytics will probably be installed on your website, meaning it will be easier that you should monitor the traffic your site is receiving. You’ll likewise be able to see what number of the targeted traffic to your website have found your site via search engine listings.

If you’re considering dealing with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis may also compare your blog to competing sites. Simply because this consultation will probably be absolutely free, there is not any basis for you do not to make the most of it.

It’s necessary for your small business to get optimized for search engines like yahoo. Strong SEO is important to the health of any organization. Whether you manage a big national company or a small, locally-based company, you can rely on Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com for more information.

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