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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Brookline Massachusetts

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO will benefit your organization in several ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, bad quality SEO could be damaging in your site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is surely an experienced professional which has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from small businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to do business with Johnston, you’ll get the SEO services you need.

Johnston has a three-step method of SEO. On-page optimization is the initial step of the process. This method involves making changes to a site so that you can improve its search engine rankings. On-page optimization is capable of showing search engines like Google what your blog ought to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, like creating SEO-friendly content for your site.

Another step is off-page optimization. This describes off-site techniques that can enhance your site’s rankings. One of the many aspects of off-page optimization is backlink building. Off-page optimization is ways to show search engine listings that your site is a reliable way to obtain information.

The third step is local search engine optimization. This is certainly essential for firms that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is important also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you want SEO assistance inside the short-term or long-term help, you’ll can get the support that you need. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will enable you to find out how your internet site is performing. This will assist you to see which search terms are yielding the best results. It will explain to you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be placed on your site, which suggests it will be simpler so that you can monitor the traffic your site is receiving. You’ll likewise be able to see how many of the website visitors to your site are discovering your blog via search engines.

If you’re considering utilizing Tom Johnston, you can contact him for a free video analysis of your site. The analysis will also compare your blog to competing sites. As this consultation is going to be absolutely free, there is absolutely no reason behind you not to take full advantage of it.

It’s necessary for your small business to get optimized for search engines like google. Strong SEO is crucial to the healthiness of any business. Whether you manage a big national company or possibly a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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