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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bridgewater Massachusetts
Tom Johnston Will Be Your Most Suitable Choice For SEO
Professional SEO may benefit your organization in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a better user experience. However, poor quality SEO might be damaging in your site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to do business with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll get the Search marketing services you need.
Johnston takes a three-step method of SEO. On-page optimization is the initial step of the process. This process involves making changes to your site so that you can improve its search engine rankings. On-page optimization can show search engines like Google what your blog must be ranking for. There are numerous on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for your site.
The second step is off-page optimization. This describes off-site techniques that may enhance your site’s rankings. One of the primary aspects of off-page optimization is building links. Off-page optimization is a means to show search engines like google that your internet site is a trustworthy source of information.
The third step is local search engine marketing. This is essential for businesses that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance inside the short-term or long-term help, you’ll be able to get the support that you desire. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which keyphrases are yielding greatest results. It will likewise show you how your search rankings are already improving from month to month.
Google Analytics will be set up on your blog, which implies it will be simpler so that you can monitor the traffic your site is receiving. You’ll also be able to discover what number of the visitors to your site have found your site via search engines.
If you’re considering working with Tom Johnston, you can contact him to get a free video analysis of the site. The analysis may also compare your web site to competing sites. Because this consultation will likely be absolutely free, there is no reason behind you do not to take full advantage of it.
It’s essential for your organization to become optimized for search engines like google. Strong SEO is important to the healthiness of any company. Whether you manage a huge national company or a small, locally-based company, you can trust Tom Johnston to take care of all of your SEO needs. Visit Tom-Johnston.com to acquire more information.
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