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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Bolton Massachusetts

Tom Johnston Can Be Your Most Suitable Choice For SEO

Professional SEO can benefit your company in a number of ways. SEO can generate leads, increase web traffic in your site, and deliver a much better user experience. However, low quality SEO may be damaging to the site. Tom Johnston can offer the expert SEO services that you desire. Johnston is surely an experienced professional that has been operating in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search engine optimization services you will need.

Johnston takes a three-step method of SEO. On-page optimization is the initial step in the process. This technique involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can present search engines what your site must be ranking for. There are several on-page optimization techniques that could increase your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that may increase your site’s rankings. One of many parts of off-page optimization is link-building. Off-page optimization is ways to show search engines like yahoo that your site is a trustworthy source of information.

Your third step is local search engine optimisation. This is certainly required for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital too.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you want SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to observe how your site is performing. This will allow you to see which search terms are yielding ideal results. It will likewise explain to you the way your search rankings have been improving from month to month.

Google Analytics will likely be installed on your web site, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to find out what percentage of the visitors to your blog are discovering your website via search engines.

If you’re interested in working together with Tom Johnston, you may contact him to get a free video analysis of your own site. The analysis may also compare your web site to competing sites. As this consultation will probably be absolutely free, there is not any cause of you do not to make the most of it.

It’s vital for your small business to get optimized for search engines. Strong SEO is essential to the fitness of any business. Whether you have a large national company or a small, locally-based company, you can rely on Tom Johnston to manage your SEO needs. Visit Tom-Johnston.com to find out more.

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