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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Beverly Massachusetts

Tom Johnston Is The Most Suitable Choice For SEO

Professional SEO can benefit your small business in several ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, poor quality SEO could be damaging to your site. Tom Johnston provides the expert Search marketing services that you desire. Johnston is undoubtedly an experienced professional which has been employed in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside a myriad of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you choose to work alongside Johnston, you’ll get the Search marketing services you require.

Johnston has a three-step method of SEO. On-page optimization is the first step of your process. This procedure involves making changes to your site in order to improve its search engine results. On-page optimization can show search engines like Google what your web site ought to be ranking for. There are several on-page optimization techniques that can enhance your site’s rankings, such as creating SEO-friendly content to your site.

Another step is off-page optimization. This describes off-site techniques that will boost your site’s rankings. One of the main aspects of off-page optimization is link building. Off-page optimization is a method to show search engines like google that your internet site is a trustworthy way to obtain information.

The next step is local search engine marketing. This is important for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing more information for the Google My Business listing. Providing accurate information for other directory listings is essential at the same time.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll be able to get the assistance you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to observe how your website is performing. This will assist you to see which search terms are yielding the best results. It will likewise show you how your search rankings have been improving from month to month.

Google Analytics will likely be installed on your website, meaning it will be simpler for you to monitor the traffic your internet site is receiving. You’ll also be able to see how many of the website visitors to your website are discovering your web site via search engines like google.

If you’re interested in working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis may also compare your blog to competing sites. Since this consultation will be absolutely free, there is no basis for you do not to make the most of it.

It’s essential for your small business to be optimized for search engines like yahoo. Strong SEO is essential to the healthiness of any organization. Whether you have a sizable national company or a small, locally-based company, you can rely Tom Johnston to handle your entire SEO needs. Visit Tom-Johnston.com for more information.

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