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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Berkshire Massachusetts

Tom Johnston Is Your Smart Choice For SEO

Professional SEO may benefit your company in several ways. SEO can generate leads, get more traffic to the site, and deliver an improved user experience. However, bad quality SEO can be damaging in your site. Tom Johnston can offer the expert SEO services you need. Johnston is surely an experienced professional that has been doing work in SEO for the decade.

Because Johnston has extensive expertise, he’s equipped to work with all kinds of clients, from smaller businesses to larger ones. Johnston also offers franchise SEO for firms that have multiple locations. When you choose to use Johnston, you’ll get the SEO services you want.

Johnston takes a three-step method of SEO. On-page optimization is the first task of the process. This process involves making changes into a site as a way to improve its search engine ranking positions. On-page optimization can present search engines like Google what your site should be ranking for. There are many on-page optimization techniques that could enhance your site’s rankings, such as creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the main components of off-page optimization is backlink building. Off-page optimization is a method to show search engines like yahoo that your internet site is a trustworthy supply of information.

The next step is local search engine marketing. This is important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing more information to your Google My Business listing. Providing accurate information for other directory listings is crucial too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance within the short-term or long-term help, you’ll can get the help you need. Your contract might be adjusted as needed.

You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will allow you to see which keyphrases are yielding ideal results. It is going to show you the way your search rankings have already been improving from month to month.

Google Analytics will probably be placed on your website, which suggests it will be simpler for you to monitor the traffic your website is receiving. You’ll also be able to discover what percentage of the visitors to your blog have found your blog via search engines like yahoo.

If you’re considering working with Tom Johnston, it is possible to contact him to get a free video analysis of your site. The analysis will also compare your website to competing sites. Since this consultation will be totally free, there is not any reason for you not to make the most of it.

It’s important for your small business being optimized for search engine listings. Strong SEO is crucial to the fitness of any business. Whether you run a sizable national company or perhaps a small, locally-based company, you can depend on Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com to find out more.

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