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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Belmont Massachusetts

Tom Johnston Is Your Best Choice For SEO

Professional SEO will benefit your business in many ways. SEO can generate leads, get more traffic to your site, and deliver a better user experience. However, bad quality SEO might be damaging to your site. Tom Johnston offers the expert Search marketing services you need. Johnston is undoubtedly an experienced professional that has been operating in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all kinds of clients, from small companies to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to use Johnston, you’ll have the Search marketing services you want.

Johnston takes a three-step procedure for SEO. On-page optimization is the first task from the process. This process involves making changes to a site as a way to improve its search engine results. On-page optimization is capable of showing search engines what your web site needs to be ranking for. There are several on-page optimization techniques that may improve your site’s rankings, such as creating SEO-friendly content for the site.

Another step is off-page optimization. This describes off-site techniques that can improve your site’s rankings. One of the many components of off-page optimization is building links. Off-page optimization is a way to show search engines like yahoo that your site is a trustworthy supply of information.

The next step is local search engine optimisation. This is certainly important for businesses that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details for the Google My Company listing. Providing accurate information for other directory listings is essential too.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll possess a month-to-month contract. Whether you will need SEO assistance from the short-term or long term help, you’ll get the support that you desire. Your contract might be adjusted when necessary.

You’ll receive monthly ranking reports, which will help you to find out how your website is performing. This will help you to see which search terms are yielding ideal results. It will likewise explain to you how your search rankings happen to be improving from month to month.

Google Analytics is going to be placed on your site, which means it will be simpler for you to monitor the traffic your internet site is receiving. You’ll likewise be able to find out what number of the targeted traffic to your site have found your blog via search engines like yahoo.

If you’re thinking about dealing with Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis will also compare your site to competing sites. Because this consultation will be totally free, there is no reason for you do not to take advantage of it.

It’s essential for your organization to get optimized for search engine listings. Strong SEO is vital to the fitness of any business. Whether you manage a huge national company or a small, locally-based company, you can trust Tom Johnston to manage all of your SEO needs. Visit Tom-Johnston.com for more information.

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