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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Belchertown Massachusetts

Tom Johnston Is The Smart Choice For SEO

Professional SEO can benefit your organization in many ways. SEO can generate leads, increase targeted traffic for your site, and deliver an improved user experience. However, low quality SEO could be damaging to the site. Tom Johnston offers the expert Search engine optimization services you need. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small companies to larger ones. Johnston now offers franchise SEO for businesses that have multiple locations. If you choose to use Johnston, you’ll have the Search engine optimization services you need.

Johnston has a three-step strategy to SEO. On-page optimization is the first task in the process. This method involves making changes to some site to be able to improve its search engine rankings. On-page optimization can show search engines what your website should be ranking for. There are numerous on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content to your site.

The 2nd step is off-page optimization. This describes off-site techniques that will improve your site’s rankings. One of the primary components of off-page optimization is building links. Off-page optimization is a means to show search engines that your website is a trustworthy supply of information.

The third step is local search engine marketing. This can be important for companies that operate locally. This section of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance inside the short-term or long term help, you’ll be capable of getting the assistance that you need. Your contract may be adjusted as needed.

You’ll receive monthly ranking reports, which will enable you to see how your internet site is performing. This will assist you to see which search terms are yielding the greatest results. It will likewise explain to you how your search rankings happen to be improving from month to month.

Google Analytics will probably be installed on your blog, meaning it will be simpler that you should monitor the traffic your website is receiving. You’ll likewise be able to see what percentage of the website visitors to your blog are discovering your web site via search engines like yahoo.

If you’re thinking about dealing with Tom Johnston, you may contact him for the free video analysis of your respective site. The analysis will even compare your web site to competing sites. Since this consultation will likely be free of charge, there is absolutely no cause of you not to take full advantage of it.

It’s essential for your organization being optimized for search engine listings. Strong SEO is essential to the healthiness of any business. Whether you run a big national company or a small, locally-based company, you can depend on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com to find out more.

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