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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Bedford Massachusetts
Tom Johnston Is Your Most Suitable Choice For SEO
Professional SEO will manage to benefit your business in several ways. SEO can generate leads, increase targeted traffic to the site, and deliver a much better user experience. However, bad quality SEO can be damaging to your site. Tom Johnston provides the expert Search engine optimization services you need. Johnston is an experienced professional which has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to work with all sorts of clients, from smaller businesses to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work with Johnston, you’ll receive the SEO services you will need.
Johnston has a three-step approach to SEO. On-page optimization is the first step from the process. This process involves making changes into a site as a way to improve its search engine results. On-page optimization can present the major search engines what your blog ought to be ranking for. There are several on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content for the site.
The next step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary components of off-page optimization is backlink building. Off-page optimization is a means to show search engines that your site is a reliable source of information.
The third step is local search engine marketing. This is necessary for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing more information for your personal Google My Business listing. Providing accurate information for other directory listings is vital too.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll can get the services that you desire. Your contract might be adjusted when needed.
You’ll receive monthly ranking reports, which will assist you to discover how your site is performing. This will assist you to see which search terms are yielding greatest results. It will also explain to you the way your search rankings have been improving from month to month.
Google Analytics will be placed on your website, meaning it will be easier that you should monitor the traffic your internet site is receiving. You’ll likewise be able to see what percentage of the website visitors to your web site have found your blog via search engines.
If you’re interested in utilizing Tom Johnston, you are able to contact him to get a free video analysis of the site. The analysis may also compare your website to competing sites. As this consultation will likely be absolutely free, there is not any basis for you not to take advantage of it.
It’s vital for your organization to be optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you run a big national company or a small, locally-based company, you can trust Tom Johnston to handle all of your SEO needs. Visit Tom-Johnston.com to find out more.
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