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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

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Massachusetts

Local SEO Marketing Company Serving Becket Massachusetts

Tom Johnston Is The Best Choice For SEO

Professional SEO will manage to benefit your business in a number of ways. SEO can generate leads, increase targeted traffic for your site, and deliver a better user experience. However, poor quality SEO may be damaging for your site. Tom Johnston can provide the expert SEO services that you require. Johnston is an experienced professional which has been working in SEO to get a decade.

Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from small companies to larger ones. Johnston even offers franchise SEO for firms that have multiple locations. When you select to work with Johnston, you’ll obtain the SEO services you require.

Johnston requires a three-step procedure for SEO. On-page optimization is the first step from the process. This method involves making changes to a site to be able to improve its search engine ranking positions. On-page optimization can show the major search engines what your site ought to be ranking for. There are numerous on-page optimization techniques that may boost your site’s rankings, for example creating SEO-friendly content for your site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the main parts of off-page optimization is backlink building. Off-page optimization is ways to show search engines that your website is a trustworthy method to obtain information.

Your third step is local search engine optimization. This can be important for businesses that operate locally. This area of the process involves optimization for Google Maps and claiming and providing details for your Google My Company listing. Providing accurate information for other directory listings is crucial also.

Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long term help, you’ll get the assistance that you desire. Your contract could be adjusted when needed.

You’ll receive monthly ranking reports, which will allow you to discover how your website is performing. This will allow you to see which search phrases are yielding greatest results. It is going to demonstrate the way your search rankings are already improving from month to month.

Google Analytics is going to be placed on your website, meaning it will be simpler that you should monitor the traffic your internet site is receiving. You’ll also be able to discover what percentage of the people to your site are discovering your site via search engines like yahoo.

If you’re thinking about working together with Tom Johnston, it is possible to contact him for any free video analysis of the site. The analysis may also compare your website to competing sites. Simply because this consultation will be absolutely free, there is absolutely no cause of you not to take full advantage of it.

It’s essential for your company to be optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you have a large national company or perhaps a small, locally-based company, you can trust Tom Johnston to handle your SEO needs. Visit Tom-Johnston.com to acquire more information.

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