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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
No Long-Term Contracts
Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Barnstable Massachusetts
Tom Johnston Will Be Your Best Option For SEO
Professional SEO will benefit your small business in several ways. SEO can generate leads, get more traffic to the site, and deliver a better user experience. However, poor quality SEO could be damaging to the site. Tom Johnston can provide the expert Search marketing services that you need. Johnston is an experienced professional that has been doing work in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to use all sorts of clients, from smaller businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. If you choose to work alongside Johnston, you’ll obtain the SEO services you will need.
Johnston takes a three-step approach to SEO. On-page optimization is the initial step from the process. This technique involves making changes to some site in order to improve its search engine results. On-page optimization is capable of showing the major search engines what your website needs to be ranking for. There are many on-page optimization techniques that will improve your site’s rankings, such as creating SEO-friendly content for the site.
Another step is off-page optimization. This describes off-site techniques that can increase your site’s rankings. One of many parts of off-page optimization is building links. Off-page optimization is ways to show search engine listings that your internet site is a trustworthy way to obtain information.
The third step is local seo. This really is necessary for firms that operate locally. This part of the process involves optimization for Google Maps and claiming and providing detailed information for the Google My Business listing. Providing accurate information for other directory listings is important also.
Tom Johnston offers many services to his clients. When you deal with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long-term help, you’ll be capable of getting the help that you need. Your contract may be adjusted as needed.
You’ll receive monthly ranking reports, which will enable you to observe how your website is performing. This will enable you to see which keyphrases are yielding the greatest results. It will also explain to you the way your search rankings have already been improving from month to month.
Google Analytics will be placed on your web site, which means it will be simpler that you should monitor the traffic your site is receiving. You’ll likewise be able to find out what number of the people to your web site have found your website via search engines.
If you’re thinking about utilizing Tom Johnston, you are able to contact him for the free video analysis of the site. The analysis will likely compare your website to competing sites. Since this consultation will likely be totally free, there is absolutely no basis for you do not to benefit from it.
It’s essential for your business being optimized for search engines. Strong SEO is important to the healthiness of any business. Whether you operate a big national company or even a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
Internet Marketing Service
Search Engine Optimization
Best Local SEO Expert Agency Firm
- Serp (Search Engine Ranking Results Page)
- Competitor Keywords Analysis
- SEO Marketing Agency
- On Page Optimziation
- Website Optimisation
- On Site SEO
- Google Maps
- GMB Listings
- 3 Map Pack
- SEO Consultant Services
- Non Expensive
- White Hat
- Mobile & Phone
- Link Building