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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
Big & Small Client Experience
Contact Us
Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Baldwinville Massachusetts
Tom Johnston Is Your Smart Choice For SEO
Professional SEO can benefit your company in several ways. SEO can generate leads, get more traffic in your site, and deliver a better user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert Search engine optimization services that you require. Johnston is surely an experienced professional which has been employed in SEO for the decade.
Because Johnston has extensive expertise, he’s equipped to do business with all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll receive the Search engine optimization services you will need.
Johnston takes a three-step approach to SEO. On-page optimization is step one from the process. This method involves making changes to some site to be able to improve its search engine rankings. On-page optimization can present the major search engines what your blog must be ranking for. There are many on-page optimization techniques that will increase your site’s rankings, like creating SEO-friendly content for the site.
The 2nd step is off-page optimization. This describes off-site techniques which will increase your site’s rankings. One of the primary elements of off-page optimization is link building. Off-page optimization is a means to show search engine listings that your internet site is a reliable method to obtain information.
The 3rd step is local seo. This is essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details to your Google My Business listing. Providing accurate information for other directory listings is important too.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have a month-to-month contract. Whether you need SEO assistance in the short-term or long-term help, you’ll be capable of getting the help that you desire. Your contract might be adjusted as required.
You’ll receive monthly ranking reports, which will assist you to see how your website is performing. This will allow you to see which keyphrases are yielding the best results. It will reveal to you the way your search rankings are already improving from month to month.
Google Analytics will likely be placed on your blog, which implies it will be easier that you can monitor the traffic your website is receiving. You’ll also be able to see how many of the people to your site are discovering your site via search engines like google.
If you’re interested in working together with Tom Johnston, it is possible to contact him for the free video analysis of the site. The analysis will also compare your blog to competing sites. Since this consultation will likely be free of charge, there is no reason for you not to make the most of it.
It’s vital for your company to get optimized for search engines. Strong SEO is crucial to the fitness of any organization. Whether you run a sizable national company or possibly a small, locally-based company, you can trust Tom Johnston to deal with all your SEO needs. Visit Tom-Johnston.com to learn more.
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