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On Page Optimization

This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.

We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.

We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.

Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.

Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.

Link Building

If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.

If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.

Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.

Map Optimization

Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.

Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.

Features & Benefits

No Long-Term Contracts

Monthly Ranking Reports

Website Traffic Reporting

Big & Small Client Experience

Pricing

Managed SEO

$1500 / mo
  • Ideal for Business Owners who have a limited reach in customer base but want to dominate their closest cities.

Full Service Agency

$3000 / mo
  • For Business Owners who understand quality results takes investment to get you a real ROI. You go all in. We go all out.

Enhanced Link Building

$1250 / mo
  • You understand SEO. You have a team that understands SEO. Your website is taken care of. You just need that sweet sweet nectar.

Contact Us

Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.

Massachusetts

Local SEO Marketing Company Serving Avon Massachusetts

Tom Johnston Is The Best Choice For SEO

Professional SEO may benefit your small business in numerous ways. SEO can generate leads, increase web traffic to the site, and deliver a greater user experience. However, low quality SEO might be damaging to the site. Tom Johnston provides the expert Search marketing services you need. Johnston is an experienced professional that has been doing work in SEO for a decade.

Because Johnston has extensive expertise, he’s equipped to work alongside all sorts of clients, from small enterprises to larger ones. Johnston even offers franchise SEO for businesses that have multiple locations. When you select to work alongside Johnston, you’ll obtain the Search engine optimization services you want.

Johnston requires a three-step method of SEO. On-page optimization is the initial step of the process. This process involves making changes to your site in order to improve its search engine rankings. On-page optimization can show search engines like Google what your blog should be ranking for. There are lots of on-page optimization techniques that may boost your site’s rankings, like creating SEO-friendly content to your site.

The second step is off-page optimization. This describes off-site techniques that will enhance your site’s rankings. One of the primary components of off-page optimization is link-building. Off-page optimization is a means to show search engines like yahoo that your internet site is a trustworthy supply of information.

The 3rd step is local search engine marketing. This is necessary for companies that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing details for your Google My Business listing. Providing accurate information for other directory listings is vital also.

Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you need SEO assistance from the short-term or long term help, you’ll be capable of getting the help that you need. Your contract could be adjusted as needed.

You’ll receive monthly ranking reports, which will assist you to find out how your site is performing. This will assist you to see which search terms are yielding greatest results. It will also show you the way your search rankings happen to be improving from month to month.

Google Analytics will probably be set up on your website, which suggests it will be easier for you to monitor the traffic your site is receiving. You’ll likewise be able to see what number of the visitors to your website are discovering your website via search engines like google.

If you’re considering dealing with Tom Johnston, you may contact him for any free video analysis of your own site. The analysis may also compare your web site to competing sites. Simply because this consultation will probably be absolutely free, there is no cause of you not to take advantage of it.

It’s essential for your business to be optimized for search engines like yahoo. Strong SEO is vital to the healthiness of any organization. Whether you manage a big national company or perhaps a small, locally-based company, you can rely on Tom Johnston to take care of your entire SEO needs. Visit Tom-Johnston.com for more information.

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