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On Page Optimization
This is the process of telling Google what it is that you do and where you offer your products or services by editing the code and content of your website. Google is simply a robot. By making sure your website “speaks Google”, you have a better shot to be found in search engines.
We do this by creating hundreds of pages on the back-end of your website. Each page is perfectly optimized for one location and one category of service.
We will continue to do this for as many products/services and locations that you have and we won’t charge extra for it. This creates a larger net to catch more people who are looking for you. We want you to get as many clients and customers as possible.
Secret Sauce: Use software to constantly update the landing pages every time Google visits the the website. This gives you a boost in rankings due to Google’s fresh content factor.
Secret Sauce: Get backlinks from sites that are powerful, have organic traffic and become even more powerful over time.
Link Building
If both you and your competitors do on-page optimization perfectly (step one above), how does Google choose which website to rank #1? Google must differentiate which website has more authority on the subject. Google uses backlinks to qualify which website is more important.
If website A is willing to give website B some of its’ online visitors via a backlink, then website A must believe website B is important and trustworthy. Google then attributes some of the value of website A and bumps up website B in regards to online authority.
Link building is the scaling portion of SEO. The more high quality links, the better. It is the only thing that will consistently get your website to show up more prominently in Google; especially for those hard to win search terms.
Map Optimization
Google map optimization (also known as Google My Business or GMB optimization) is the process of getting your local business to show up on the Google map section of search results. We do this by making sure your business name, address and phone number (NAP) are created and consistent on all the major online directories, data aggregators and voice search platforms (think Siri and Alexa). In doing so, you create an “online fingerprint” that is specific to your business. In doing so, Google takes your business more seriously, and thus ranks you for more local searches.
Secret Sauce: Use software and API’s to search all variations of your online business listing in order fix, remove duplicates and update existing listings.
Features & Benefits
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Monthly Ranking Reports
Website Traffic Reporting
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Don’t be shy. Request a free video analysis of your website and your competitors. We promise not to spam you.
Local SEO Marketing Company Serving Attleboro Massachusetts
Tom Johnston Can Be Your Smart Choice For SEO
Professional SEO can benefit your small business in numerous ways. SEO can generate leads, increase web traffic for your site, and deliver a better user experience. However, low quality SEO can be damaging for your site. Tom Johnston can provide the expert Search engine optimization services that you require. Johnston is undoubtedly an experienced professional which has been doing work in SEO for any decade.
Because Johnston has extensive expertise, he’s equipped to work with all types of clients, from small businesses to larger ones. Johnston also provides franchise SEO for businesses that have multiple locations. When you select to do business with Johnston, you’ll get the Search engine optimization services you want.
Johnston has a three-step procedure for SEO. On-page optimization is the initial step of your process. This procedure involves making changes into a site in order to improve its search engine results. On-page optimization can show search engines like Google what your website needs to be ranking for. There are lots of on-page optimization techniques that will improve your site’s rankings, like creating SEO-friendly content for your personal site.
The next step is off-page optimization. This describes off-site techniques which will improve your site’s rankings. One of many components of off-page optimization is backlink building. Off-page optimization is a means to show search engine listings that your site is a trustworthy method to obtain information.
The 3rd step is local seo. This is certainly essential for businesses that operate locally. This portion of the process involves optimization for Google Maps and claiming and providing detailed information for your personal Google My Business listing. Providing accurate information for other directory listings is important at the same time.
Tom Johnston offers many services to his clients. When you work with Johnston, you’ll have got a month-to-month contract. Whether you will need SEO assistance within the short-term or long-term help, you’ll be able to get the help that you desire. Your contract can be adjusted when necessary.
You’ll receive monthly ranking reports, which will enable you to see how your site is performing. This will assist you to see which keyphrases are yielding ideal results. It is going to reveal to you the way your search rankings are already improving from month to month.
Google Analytics will likely be set up on your blog, meaning it will be simpler that you should monitor the traffic your site is receiving. You’ll also be able to find out how many of the people to your web site are discovering your blog via search engines like yahoo.
If you’re thinking about working together with Tom Johnston, you may contact him for a free video analysis of your own site. The analysis will also compare your website to competing sites. Simply because this consultation will probably be totally free, there is no basis for you not to take advantage of it.
It’s vital for your organization being optimized for search engines like google. Strong SEO is essential to the health of any business. Whether you run a huge national company or a small, locally-based company, you can rely on Tom Johnston to manage all your SEO needs. Visit Tom-Johnston.com to find out more.
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